For our tour route, we have two target markets which are also related to TOTA’s target markets. 

P r i m a r y  T a r g e t 

For this route, the target market is cultural explorers. These people are between the ages of 35 to 54 with a moderate income. Cultural explorers are spontaneous and creative individuals who seek historical sites and activities off the beaten track. They enjoy national and provincial parks, small towns, hands-on experiences, and food made with local ingredients. Cultural explorers prefer modest accommodation like wilderness lodges and farm stays.

This route appeals to cultural explorers because it will transport them away from their everyday lives while providing an opportunity to be immersed in the local communities they are visiting. From visiting amazing parks that are home to towering waterfalls, to spending time immersing themselves in knowledge at a museum, this route will appeal to all aspects of a cultural explorer.

S e c o n d a r y  T a r g e t

The secondary target market will be authentic experiencers. These people are 55 and older with a higher than average education and income. Authentic experiencers are ethical and eco-conscious individuals who seek cultural immersion and historical travel. They enjoy similar experiences as cultural explorers; however, they prefer multi-day trips touring in their vehicles. authentic experiencers prefer mountain and waterfront accommodations.

This route appeals to authentic experiencers because we harness the best of both worlds. With wineries and scenic spots as our main attractions, we cater to the authentic explorer’s intrinsic needs. To satisfy their search for education the tour also provides stops for historic exploration in the Thompson Okanagan area.