A b o u t

The Mapping Project, also known as the Tourism Experience Touring Route Project, was a group assignment. It included myself, Tia Davison, Zoe Pereira, Taylor Scoular, and Kyleigh Stewart who are all in the Bachelor of Tourism Management at TRU. You can see the five points of the tour in the image above.

Click this link to view our tour map directly from the TRU tour map website. You can also view other routes created by other students in the TMGT 3020 course.

O b j e c t i v e

The objective of this assignment was to develop a tourism experience route for British Columbia. We decided to “work” for the Thompson Okanagan Tourism Association (TOTA). We presented information about the not-for-profit society. TOTA is “committed to creating a
strong and healthy tourism economy whilst minimizing the impact on our natural and cultural resources by promoting sustainable business practices and responsible travel”. We went over their purpose, mission, and vision. We then create a route rationale that corresponds to TOTA’s regional priorities. We worked on SWOT analysis in line with TOTA’s research and consultation about the region. We selected the target markets based on what their target markets are. We selected a name, then chose our points and attractions.

P a r t  O n e

Refer to “Touring Route Information” for an overview of our route.

P a r t  T w o

The section called “Target Markets” highlights the individuals the route would be marketed to.

P a r t  T h r e e

Check out the “Route Locations and Information” tab for a detailed description of must-see and do things at each stop.

P r e s e n t a t i o n

This link will take you to YouTube which shows our presentation about the route. It is an informative 13-minute presentation that describes all of the information about the route! Or, you can view the slides below.